Products

Goldwell Elumen KK@all Copper WHAT IS GOLDWELL ELUMEN OXYDANT-FREE HAIR COLOR? Goldwell Elumen is a high performance, ammonia-free, non-oxidative hair colour. Recommended for those allergic to hair dye and pregnant women, Elumen is as gentle as a demi-permanent. Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colours yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing. It works great for low-lights, multi-shading, toning and colour balancing and improves the hair's structure for a long-lasting, healthy shine.  Net weight: 200ml / 6.7oz WHAT IS THE BENEFIT OF USING GOLDWELL ELUMEN? Outstanding vibrancy, shine and durability Long lasting durability No damage Repairs the hair while colouring No damage - as gentle as the best semi/demi hair colour available Outstanding vibrancy, shine and durability Works with no peroxide or ammonia Alternative for those with allergic reactions with oxidative colour HOW TO USE GOLDWELL ELUMEN COLOR? Complete the whole routine to enjoy the unlimited creativity of Elumen Oxidant-free Hair Color. Step 1 Lighten hair to desired level. Use Elumen® Prepare after highlighting/highlighting service or as a precolour treatment for damaged hair. Let Elumen® Prepare sit in hair for a few minutes. Step 2 Towel dry the hair, then apply Elumen Color. Process with heat for 20 minutes or without heat for 30 minutes. Step 3 After processing is complete, rinse with water and then shampoo two times with Elumen® Wash. Step 4 Towel dry thoroughly. Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes.  Step 5 Wash thoroughly and condition with Elumen® Care or Elumen® Treat.

Goldwell Elumen NN@4 Goldwell Elumen is a high performance, ammonia-free, non-oxidative hair colour. Recommended for those allergic to hair dye and pregnant women, Elumen is as gentle as a demi-permanent. Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colours yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing. It works great for low-lights, multi-shading, toning and colour balancing and improves the hair's structure for a long-lasting, healthy shine.  FEATURES & BENEFITS- Outstanding vibrancy, shine and durability- Long lasting durability- No damage- Repairs the hair while colouring- No damage - as gentle as the best semi/demi hair colour available- Outstanding vibrancy, shine and durability- Works with no peroxide or ammonia- Alternative for those with allergic reactions with oxidative colour DIRECTIONS- Lighten hair to desired level- Use Elumen® Prepare after highlighting/highlighting service or as a precolour treatment for damaged hair- Let Elumen® Prepare sit in hair for a few minutes- Towel dry the hair, then apply Elumen Color- Process with heat for 20 minutes or without heat for 30 minutes.- After processing is complete, rinse with water and then shampoo two times with Elumen® Wash- Towel dry thoroughly- Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes- Wash thoroughly and condition with Elumen® Care or Elumen® Treat 200ml

Goldwell Elumen NN@5 Goldwell Elumen is a high performance, ammonia-free, non-oxidative hair colour. Recommended for those allergic to hair dye and pregnant women, Elumen is as gentle as a demi-permanent. Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colours yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing. It works great for low-lights, multi-shading, toning and colour balancing and improves the hair's structure for a long-lasting, healthy shine.  FEATURES & BENEFITS- Outstanding vibrancy, shine and durability- Long lasting durability- No damage- Repairs the hair while colouring- No damage - as gentle as the best semi/demi hair colour available- Outstanding vibrancy, shine and durability- Works with no peroxide or ammonia- Alternative for those with allergic reactions with oxidative colour DIRECTIONS- Lighten hair to desired level- Use Elumen® Prepare after highlighting/highlighting service or as a precolour treatment for damaged hair- Let Elumen® Prepare sit in hair for a few minutes- Towel dry the hair, then apply Elumen Color- Process with heat for 20 minutes or without heat for 30 minutes.- After processing is complete, rinse with water and then shampoo two times with Elumen® Wash- Towel dry thoroughly- Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes- Wash thoroughly and condition with Elumen® Care or Elumen® Treat 200ml

Goldwell Elumen NN@6 Goldwell Elumen is a high performance, ammonia-free, non-oxidative hair colour. Recommended for those allergic to hair dye and pregnant women, Elumen is as gentle as a demi-permanent. Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colours yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing. It works great for low-lights, multi-shading, toning and colour balancing and improves the hair's structure for a long-lasting, healthy shine.  FEATURES & BENEFITS- Outstanding vibrancy, shine and durability- Long lasting durability- No damage- Repairs the hair while colouring- No damage - as gentle as the best semi/demi hair colour available- Outstanding vibrancy, shine and durability- Works with no peroxide or ammonia- Alternative for those with allergic reactions with oxidative colour DIRECTIONS- Lighten hair to desired level- Use Elumen® Prepare after highlighting/highlighting service or as a precolour treatment for damaged hair- Let Elumen® Prepare sit in hair for a few minutes- Towel dry the hair, then apply Elumen Color- Process with heat for 20 minutes or without heat for 30 minutes.- After processing is complete, rinse with water and then shampoo two times with Elumen® Wash- Towel dry thoroughly- Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes- Wash thoroughly and condition with Elumen® Care or Elumen® Treat 200ml

Goldwell Elumen NN@7 Goldwell Elumen is a high performance, ammonia-free, non-oxidative hair colour. Recommended for those allergic to hair dye and pregnant women, Elumen is as gentle as a demi-permanent. Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colours yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing. It works great for low-lights, multi-shading, toning and colour balancing and improves the hair's structure for a long-lasting, healthy shine.  FEATURES & BENEFITS- Outstanding vibrancy, shine and durability- Long lasting durability- No damage- Repairs the hair while colouring- No damage - as gentle as the best semi/demi hair colour available- Outstanding vibrancy, shine and durability- Works with no peroxide or ammonia- Alternative for those with allergic reactions with oxidative colour DIRECTIONS- Lighten hair to desired level- Use Elumen® Prepare after highlighting/highlighting service or as a precolour treatment for damaged hair- Let Elumen® Prepare sit in hair for a few minutes- Towel dry the hair, then apply Elumen Color- Process with heat for 20 minutes or without heat for 30 minutes.- After processing is complete, rinse with water and then shampoo two times with Elumen® Wash- Towel dry thoroughly- Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes- Wash thoroughly and condition with Elumen® Care or Elumen® Treat 200ml

Goldwell Elumen NN@9 Goldwell Elumen is a high performance, ammonia-free, non-oxidative hair colour. Recommended for those allergic to hair dye and pregnant women, Elumen is as gentle as a demi-permanent. Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colours yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing. It works great for low-lights, multi-shading, toning and colour balancing and improves the hair's structure for a long-lasting, healthy shine.  FEATURES & BENEFITS- Outstanding vibrancy, shine and durability- Long lasting durability- No damage- Repairs the hair while colouring- No damage - as gentle as the best semi/demi hair colour available- Outstanding vibrancy, shine and durability- Works with no peroxide or ammonia- Alternative for those with allergic reactions with oxidative colour DIRECTIONS- Lighten hair to desired level- Use Elumen® Prepare after highlighting/highlighting service or as a precolour treatment for damaged hair- Let Elumen® Prepare sit in hair for a few minutes- Towel dry the hair, then apply Elumen Color- Process with heat for 20 minutes or without heat for 30 minutes.- After processing is complete, rinse with water and then shampoo two times with Elumen® Wash- Towel dry thoroughly- Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes- Wash thoroughly and condition with Elumen® Care or Elumen® Treat 200ml

Goldwell Elumen Pk@all WHAT IS GOLDWELL ELUMEN OXYDANT-FREE HAIR COLOR? Also known as Goldwell Elumen Pure Pk@all 3-10 Goldwell Elumen is a high performance, ammonia-free, non-oxidative hair colour. Recommended for those allergic to hair dye and pregnant women, Elumen is as gentle as a demi-permanent. Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colours yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing. It works great for low-lights, multi-shading, toning and colour balancing and improves the hair's structure for a long-lasting, healthy shine.  Net weight: 200ml / 6.7oz WHAT IS THE BENEFIT OF USING GOLDWELL ELUMEN? Outstanding vibrancy, shine and durability Long lasting durability No damage Repairs the hair while colouring No damage - as gentle as the best semi/demi hair colour available Outstanding vibrancy, shine and durability Works with no peroxide or ammonia Alternative for those with allergic reactions with oxidative colour HOW TO USE GOLDWELL ELUMEN COLOR? Complete the whole routine to enjoy the unlimited creativity of Elumen Oxidant-free Hair Color. Step 1 Lighten hair to desired level. Use Elumen® Prepare after highlighting/highlighting service or as a precolour treatment for damaged hair. Let Elumen® Prepare sit in hair for a few minutes. Step 2 Towel dry the hair, then apply Elumen Color. Process with heat for 20 minutes or without heat for 30 minutes. Step 3 After processing is complete, rinse with water and then shampoo two times with Elumen® Wash. Step 4 Towel dry thoroughly. Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes.  Step 5 Wash thoroughly and condition with Elumen® Care or Elumen® Treat.

Goldwell Elumen RV@all Goldwell Elumen is a high performance, ammonia-free, non-oxidative hair colour. Recommended for those allergic to hair dye and pregnant women, Elumen is as gentle as a demi-permanent. Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colours yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing. It works great for low-lights, multi-shading, toning and colour balancing and improves the hair's structure for a long-lasting, healthy shine.  FEATURES & BENEFITS- Outstanding vibrancy, shine and durability- Long lasting durability- No damage- Repairs the hair while colouring- No damage - as gentle as the best semi/demi hair colour available- Outstanding vibrancy, shine and durability- Works with no peroxide or ammonia- Alternative for those with allergic reactions with oxidative colour DIRECTIONS- Lighten hair to desired level- Use Elumen® Prepare after highlighting/highlighting service or as a precolour treatment for damaged hair- Let Elumen® Prepare sit in hair for a few minutes- Towel dry the hair, then apply Elumen Color- Process with heat for 20 minutes or without heat for 30 minutes.- After processing is complete, rinse with water and then shampoo two times with Elumen® Wash- Towel dry thoroughly- Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes- Wash thoroughly and condition with Elumen® Care or Elumen® Treat 200ml

Goldwell Elumen VV@all Violet WHAT IS GOLDWELL ELUMEN OXYDANT-FREE HAIR COLOR? Goldwell Elumen is a high performance, ammonia-free, non-oxidative hair colour. Recommended for those allergic to hair dye and pregnant women, Elumen is as gentle as a demi-permanent. Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colours yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing. It works great for low-lights, multi-shading, toning and colour balancing and improves the hair's structure for a long-lasting, healthy shine.  Net weight: 200ml / 6.7oz WHAT IS THE BENEFIT OF USING GOLDWELL ELUMEN? Outstanding vibrancy, shine and durability Long lasting durability No damage Repairs the hair while colouring No damage - as gentle as the best semi/demi hair colour available Outstanding vibrancy, shine and durability Works with no peroxide or ammonia Alternative for those with allergic reactions with oxidative colour HOW TO USE GOLDWELL ELUMEN COLOR? Complete the whole routine to enjoy the unlimited creativity of Elumen Oxidant-free Hair Color. Step 1 Lighten hair to desired level. Use Elumen® Prepare after highlighting/highlighting service or as a precolour treatment for damaged hair. Let Elumen® Prepare sit in hair for a few minutes. Step 2 Towel dry the hair, then apply Elumen Color. Process with heat for 20 minutes or without heat for 30 minutes. Step 3 After processing is complete, rinse with water and then shampoo two times with Elumen® Wash. Step 4 Towel dry thoroughly. Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes.  Step 5 Wash thoroughly and condition with Elumen® Care or Elumen® Treat.

Goldwell Elumen YY@all Yellow WHAT IS GOLDWELL ELUMEN OXYDANT-FREE HAIR COLOR? Goldwell Elumen is a high performance, ammonia-free, non-oxidative hair colour. Recommended for those allergic to hair dye and pregnant women, Elumen is as gentle as a demi-permanent. Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colours yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing. It works great for low-lights, multi-shading, toning and colour balancing and improves the hair's structure for a long-lasting, healthy shine.  Net weight: 200ml / 6.7oz WHAT IS THE BENEFIT OF USING GOLDWELL ELUMEN? Outstanding vibrancy, shine and durability Long lasting durability No damage Repairs the hair while colouring No damage - as gentle as the best semi/demi hair colour available Outstanding vibrancy, shine and durability Works with no peroxide or ammonia Alternative for those with allergic reactions with oxidative colour HOW TO USE GOLDWELL ELUMEN COLOR? Complete the whole routine to enjoy the unlimited creativity of Elumen Oxidant-free Hair Color. Step 1 Lighten hair to desired level. Use Elumen® Prepare after highlighting/highlighting service or as a precolour treatment for damaged hair. Let Elumen® Prepare sit in hair for a few minutes. Step 2 Towel dry the hair, then apply Elumen Color. Process with heat for 20 minutes or without heat for 30 minutes. Step 3 After processing is complete, rinse with water and then shampoo two times with Elumen® Wash. Step 4 Towel dry thoroughly. Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes.  Step 5 Wash thoroughly and condition with Elumen® Care or Elumen® Treat

Freelux  “Freedom” Philosophy Freelux, with its 'Freedom' philosophy, offers both hair colorists and their clients a fully uncompromising choice when it comes to naturally-sourced hair color brands. Drawing its inspiration from the natural world, Freelux prides itself on the use of organic, environmentally friendly ingredients.Freelux is an advanced hair colorant created by Tocco Magico, designed to respect the balance of both the hair and skin. Free from chemicals like ammonia, paraphenylenediamine, resorcinol, petrolatum, and allergens, it presents a gentle yet effective hair coloring solution. Tocco Magico Freelux Formula Its formula has been enhanced with an array of eco-certified, naturally derived, and organic active ingredients selected for their protective, hydrating, and shine-enhancing properties.For instance, the formula includes Camellia oil (also known as tsubaki oil), known for its antioxidant and soothing qualities. This ingredient nourishes the hair, adding protection and imparting a lustrous shine.Hyaluronic acid, another key component, provides essential hydration and fortification, giving volume and structure to the hair. Rosewood essential oil revitalizes the hair, promoting regeneration for healthier-looking strands.Lastly, the formula is further enriched with ceramides, boswellia serrata, and olus oil. These ingredients enhance protection and carry out a restructuring action, ensuring that your hair receives comprehensive care and attention. Features & Benefits Free from Ammonia, PPD, Resorcinol, and Petroleum Features a blend of ceramides, micro pigments, and hyaluronic acid for vibrant, youthful-looking hair. Oil-based, crème color infused with Tsubaki Oil, Olus Oil, Rosa Seed Oil, and Rice Oil for long-lasting shine. Delivers a warm, bright finish. It provides the hair with vitamin E, collagen, proteins, and essential fatty acids to energize, moisturize, soothe, and protect. 57 Shades, 1 Tool / Additive Larger, more economical 3.4 oz. tube Mixing Ratio 1:1.5  Disclaimer While Freelux by Tocco Magico is formulated with utmost care and uses naturally sourced, organic ingredients, we cannot guarantee suitability for individuals with specific allergies or sensitivities. It is crucial to perform a patch test before each application to assess any potential adverse reactions. If you have a known history of allergies or sensitivities to hair colorants or any of the listed ingredients, we strongly recommend consulting with a healthcare professional or conducting a patch test before using Freelux hair color.   Learn more about the ingredients, how to use it and how to do a patch test, down below. Or check out the Tocco Magico Freelux Color Chart. Product of ITALY  

Freelux  “Freedom” Philosophy Freelux, with its 'Freedom' philosophy, offers both hair colorists and their clients a fully uncompromising choice when it comes to naturally-sourced hair color brands. Drawing its inspiration from the natural world, Freelux prides itself on the use of organic, environmentally friendly ingredients.Freelux is an advanced hair colorant created by Tocco Magico, designed to respect the balance of both the hair and skin. Free from chemicals like ammonia, paraphenylenediamine, resorcinol, petrolatum, and allergens, it presents a gentle yet effective hair coloring solution. Tocco Magico Freelux Formula Its formula has been enhanced with an array of eco-certified, naturally derived, and organic active ingredients selected for their protective, hydrating, and shine-enhancing properties.For instance, the formula includes Camellia oil (also known as tsubaki oil), known for its antioxidant and soothing qualities. This ingredient nourishes the hair, adding protection and imparting a lustrous shine.Hyaluronic acid, another key component, provides essential hydration and fortification, giving volume and structure to the hair. Rosewood essential oil revitalizes the hair, promoting regeneration for healthier-looking strands.Lastly, the formula is further enriched with ceramides, boswellia serrata, and olus oil. These ingredients enhance protection and carry out a restructuring action, ensuring that your hair receives comprehensive care and attention. Features & Benefits Free from Ammonia, PPD, Resorcinol, and Petroleum Features a blend of ceramides, micro pigments, and hyaluronic acid for vibrant, youthful-looking hair. Oil-based, crème color infused with Tsubaki Oil, Olus Oil, Rosa Seed Oil, and Rice Oil for long-lasting shine. Delivers a warm, bright finish. It provides the hair with vitamin E, collagen, proteins, and essential fatty acids to energize, moisturize, soothe, and protect. 57 Shades, 1 Tool / Additive Larger, more economical 3.4 oz. tube Mixing Ratio 1:1.5  Disclaimer While Freelux by Tocco Magico is formulated with utmost care and uses naturally sourced, organic ingredients, we cannot guarantee suitability for individuals with specific allergies or sensitivities. It is crucial to perform a patch test before each application to assess any potential adverse reactions. If you have a known history of allergies or sensitivities to hair colorants or any of the listed ingredients, we strongly recommend consulting with a healthcare professional or conducting a patch test before using Freelux hair color.   Learn more about the ingredients, how to use it and how to do a patch test, down below. Or check out the Tocco Magico Freelux Color Chart. Product of ITALY  

Freelux  “Freedom” Philosophy Freelux, with its 'Freedom' philosophy, offers both hair colorists and their clients a fully uncompromising choice when it comes to naturally-sourced hair color brands. Drawing its inspiration from the natural world, Freelux prides itself on the use of organic, environmentally friendly ingredients.Freelux is an advanced hair colorant created by Tocco Magico, designed to respect the balance of both the hair and skin. Free from chemicals like ammonia, paraphenylenediamine, resorcinol, petrolatum, and allergens, it presents a gentle yet effective hair coloring solution. Tocco Magico Freelux Formula Its formula has been enhanced with an array of eco-certified, naturally derived, and organic active ingredients selected for their protective, hydrating, and shine-enhancing properties.For instance, the formula includes Camellia oil (also known as tsubaki oil), known for its antioxidant and soothing qualities. This ingredient nourishes the hair, adding protection and imparting a lustrous shine.Hyaluronic acid, another key component, provides essential hydration and fortification, giving volume and structure to the hair. Rosewood essential oil revitalizes the hair, promoting regeneration for healthier-looking strands.Lastly, the formula is further enriched with ceramides, boswellia serrata, and olus oil. These ingredients enhance protection and carry out a restructuring action, ensuring that your hair receives comprehensive care and attention. Features & Benefits Free from Ammonia, PPD, Resorcinol, and Petroleum Features a blend of ceramides, micro pigments, and hyaluronic acid for vibrant, youthful-looking hair. Oil-based, crème color infused with Tsubaki Oil, Olus Oil, Rosa Seed Oil, and Rice Oil for long-lasting shine. Delivers a warm, bright finish. It provides the hair with vitamin E, collagen, proteins, and essential fatty acids to energize, moisturize, soothe, and protect. 57 Shades, 1 Tool / Additive Larger, more economical 3.4 oz. tube Mixing Ratio 1:1.5  Disclaimer While Freelux by Tocco Magico is formulated with utmost care and uses naturally sourced, organic ingredients, we cannot guarantee suitability for individuals with specific allergies or sensitivities. It is crucial to perform a patch test before each application to assess any potential adverse reactions. If you have a known history of allergies or sensitivities to hair colorants or any of the listed ingredients, we strongly recommend consulting with a healthcare professional or conducting a patch test before using Freelux hair color.   Learn more about the ingredients, how to use it and how to do a patch test, down below. Or check out the Tocco Magico Freelux Color Chart. Product of ITALY  

Freelux  “Freedom” Philosophy Freelux, with its 'Freedom' philosophy, offers both hair colorists and their clients a fully uncompromising choice when it comes to naturally-sourced hair color brands. Drawing its inspiration from the natural world, Freelux prides itself on the use of organic, environmentally friendly ingredients.Freelux is an advanced hair colorant created by Tocco Magico, designed to respect the balance of both the hair and skin. Free from chemicals like ammonia, paraphenylenediamine, resorcinol, petrolatum, and allergens, it presents a gentle yet effective hair coloring solution. Tocco Magico Freelux Formula Its formula has been enhanced with an array of eco-certified, naturally derived, and organic active ingredients selected for their protective, hydrating, and shine-enhancing properties.For instance, the formula includes Camellia oil (also known as tsubaki oil), known for its antioxidant and soothing qualities. This ingredient nourishes the hair, adding protection and imparting a lustrous shine.Hyaluronic acid, another key component, provides essential hydration and fortification, giving volume and structure to the hair. Rosewood essential oil revitalizes the hair, promoting regeneration for healthier-looking strands.Lastly, the formula is further enriched with ceramides, boswellia serrata, and olus oil. These ingredients enhance protection and carry out a restructuring action, ensuring that your hair receives comprehensive care and attention. Features & Benefits Free from Ammonia, PPD, Resorcinol, and Petroleum Features a blend of ceramides, micro pigments, and hyaluronic acid for vibrant, youthful-looking hair. Oil-based, crème color infused with Tsubaki Oil, Olus Oil, Rosa Seed Oil, and Rice Oil for long-lasting shine. Delivers a warm, bright finish. It provides the hair with vitamin E, collagen, proteins, and essential fatty acids to energize, moisturize, soothe, and protect. 57 Shades, 1 Tool / Additive Larger, more economical 3.4 oz. tube Mixing Ratio 1:1.5  Disclaimer While Freelux by Tocco Magico is formulated with utmost care and uses naturally sourced, organic ingredients, we cannot guarantee suitability for individuals with specific allergies or sensitivities. It is crucial to perform a patch test before each application to assess any potential adverse reactions. If you have a known history of allergies or sensitivities to hair colorants or any of the listed ingredients, we strongly recommend consulting with a healthcare professional or conducting a patch test before using Freelux hair color.   Learn more about the ingredients, how to use it and how to do a patch test, down below. Or check out the Tocco Magico Freelux Color Chart. Product of ITALY  

Freelux  “Freedom” Philosophy Freelux, with its 'Freedom' philosophy, offers both hair colorists and their clients a fully uncompromising choice when it comes to naturally-sourced hair color brands. Drawing its inspiration from the natural world, Freelux prides itself on the use of organic, environmentally friendly ingredients.Freelux is an advanced hair colorant created by Tocco Magico, designed to respect the balance of both the hair and skin. Free from chemicals like ammonia, paraphenylenediamine, resorcinol, petrolatum, and allergens, it presents a gentle yet effective hair coloring solution. Tocco Magico Freelux Formula Its formula has been enhanced with an array of eco-certified, naturally derived, and organic active ingredients selected for their protective, hydrating, and shine-enhancing properties.For instance, the formula includes Camellia oil (also known as tsubaki oil), known for its antioxidant and soothing qualities. This ingredient nourishes the hair, adding protection and imparting a lustrous shine.Hyaluronic acid, another key component, provides essential hydration and fortification, giving volume and structure to the hair. Rosewood essential oil revitalizes the hair, promoting regeneration for healthier-looking strands.Lastly, the formula is further enriched with ceramides, boswellia serrata, and olus oil. These ingredients enhance protection and carry out a restructuring action, ensuring that your hair receives comprehensive care and attention. Features & Benefits Free from Ammonia, PPD, Resorcinol, and Petroleum Features a blend of ceramides, micro pigments, and hyaluronic acid for vibrant, youthful-looking hair. Oil-based, crème color infused with Tsubaki Oil, Olus Oil, Rosa Seed Oil, and Rice Oil for long-lasting shine. Delivers a warm, bright finish. It provides the hair with vitamin E, collagen, proteins, and essential fatty acids to energize, moisturize, soothe, and protect. 57 Shades, 1 Tool / Additive Larger, more economical 3.4 oz. tube Mixing Ratio 1:1.5  Disclaimer While Freelux by Tocco Magico is formulated with utmost care and uses naturally sourced, organic ingredients, we cannot guarantee suitability for individuals with specific allergies or sensitivities. It is crucial to perform a patch test before each application to assess any potential adverse reactions. If you have a known history of allergies or sensitivities to hair colorants or any of the listed ingredients, we strongly recommend consulting with a healthcare professional or conducting a patch test before using Freelux hair color.   Learn more about the ingredients, how to use it and how to do a patch test, down below. Or check out the Tocco Magico Freelux Color Chart. Product of ITALY